We built Fulcrum because most growth problems are clarity problems.
We work with senior B2B tech leaders at the moments when how their product is understood determines what happens next.
Fulcrum is a strategic consulting firm built for senior B2B tech leaders accountable for growth. We’re there when products outpace stories, when teams lose alignment, when buyers stop seeing what’s clear internally. Because when clarity breaks down, growth eventually follows.
That’s the Messy Middle. And it’s where we work.
We built Fulcrum because most growth problems are clarity problems.
We work with senior B2B tech leaders at the moments when how their product is understood determines what happens next.
Fulcrum is a strategic consulting firm built for senior B2B tech leaders accountable for growth. When products outpace stories, when teams lose alignment, when buyers stop seeing what’s clear internally. Because when clarity breaks down, growth eventually follows.
That’s the Messy Middle. And it’s where we work.
The people behind the work.
Fulcrum brings together experienced tech product marketers, strategists, and operators who know what it takes to grow how B2B technology companies.
We combine three things rarely found together: tech product marketing expertise, design thinking, and deep buyer insight.
It’s this combination that makes the work hold under pressure.
Ian HameroffFounder and CEO
Andy O’DonaldDirector of Delivery
Natalie KalinConsultant
Rachel YunkerClient Project Manager
How clarity gets built.
These aren’t slogans.
They shape how we think, how we work, and how we show up for you.
Seek first to understand
Clarity starts with listening, especially to buyers.
Boardroom-ready, always
The work must hold up in the rooms where real decisions get made.
Speed with rigor
Momentum matters. But speed without clarity creates noise.
Truth over harmony
We challenge assumptions early, before the market does it for you. Clarity beats comfort.
Stay curious
The best insights usually sit beneath the obvious answer.
Earn the room
Trust is earned through preparation, judgment, and the ability to create clarity under pressure.
Small team. High standards. Meaningful work.
We don’t grow for the sake of growing. But we’re always interested in talking with strategists, product marketers, and operators who’ve earned the room and want to do their sharpest work.
If that’s you, say hello.
Let’s Connect
