In today’s increasingly crowded and noisy marketplace, having a great product is no longer sufficient. You must communicate what makes you different, not better, than reasonable alternatives. That’s why it’s important to invest early in competitive intelligence.
Fulcrum’s founder and CEO, Ian Hameroff, recently spoke about building an effective competitive analysis process as a featured expert for the Fundamentals for Startups lecture series hosted by the University of Washington’s CoMotion Labs.
In his presentation – “Keep Your Friends Close and Competition Closer through Competitive Analysis” – Ian shares:
- Why competitive analysis is crucial for all businesses
- A proven five-step process to conduct effective competitive analysis
- Examples of how to put this process into action
A special thank you to Ashlee Esteban-Akimoto and the CoMotion Labs team for inviting Fulcrum to support this popular lecture series about entrepreneurship and building a startup.